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Serban Rares
Mobile Developer

Bucharest, ROMANIA

14+ years experience

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285€/day

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MY EXPERIENCE

Andrew Nurnberg Bucharest

June 1998 - February 1999

GM'S Assistant Manager

Achievements:
•tHighest advance contracted on Romanian copyright market to date.
•tRedefine and build databases for agreements and samples.
•tDefine and implement the collection system.

References:
The company closed operations in Romania.

Lykon Advertising

January 1999 - February 2003

GM/CREATIVE DIRECTOR

Achievements:
•tSuccessfully manage the company startup with focus on B2B marketing communication
•tTurnover increase of 2,700% 1999 – 2002, 165% 2002 – 2003
•tCustomer’s portfolio expansion outside Romania.
•tTIB – Bucharest together with our customer Elite Coffee Services we received the prize for the creativity of presentation of the exhibit.
•tOver 76% conversion rate with Hrema's publishing house’s direct marketing campaign of mailing and faxing.

References available on demand:
Stefan Negrea: Associate General Manager, currently owner CTE Trading

Nestle

July 2008 - July 2011

Marketing and Channel Manager

Responsibilities:
•tMarketing and Trade Marketing Management; Channel and Category Management, from strategy definition; budget structure and size definition, to implementation control.
•tInnovation/Renovation for products and services portfolio including cluster leadership for category.
•tTrade assets management including CAPEX business planning and execution, core activities for this type of business.
•tBusiness models definition and deployment with cross function integration role and cross markets knowledge dissemination role.
•tSenior management and Top management advisory roles in respect to strategic plans as Master Business Strategy or Market Execution Plan; also financials monitoring and steering.
•tManaged strategic cross countries/regions/continental projects as products and portfolios harmonization or solutions launches.

Achievements:
•tB2B and Consumer Marketing management, Channel and Category Management excellence in communication, innovation and implementation with direct sales proven results. Redefine the status quo of the industry with National Consumer Promo, National Trade Promo that where the very first initiatives of this kind in the industry worldwide.
•tNew Product Development and Introduction best practice for both products and solutions, with development and launch of absolute novelties as vending 3in1 that reached 8% of total sales in one year or the first Nescafé Milano Coffee Shop in the world.
•tDevelopment and implementation of the regional sales activity budgeting concept.
•tStrategic planning harmonization by Regional Integrated Commercial Planning linked to Master Business Planning and Market Execution Planning.
•tGlobal Blueprints definition with Nescafe Milano, including handbooks for Implementation and Marketing activation.

References available on demand:
Stefan Neagoe: Country Business Manager Nestlé Professional Romania, currently Country Business Manager Nestlé Professional Poland

Metro Cash and Carry

July 2011 - August 2014

Group Manager

Responsibilities:
•tBusiness models definition for private label brands in coffee, bakery, water. It includes full business flows, structure, resources, activities, channels, cost structure, and revenue streams.
•tBusiness cases definition and deployment with all the related budgets implied by P&L lines, from HR to Marketing, CAPEX, and so on.
•tBuild a private label to become a brand able to compete with relevant “A” brands by all relevant Marketing and Trade Marketing management tools and processes.
•tDeploy the defined business models and move very fast into a rising star stage that implies not just full self-financing but break even and EBIT delivery.

Achievements:
•tTransform a cost line into an income and profit one by partial internalization and competencies building.
•tDefine and implement fully functional business models not native to wholesale or retail with full symbiosis to legacy systems and procedures/work instructions.
•tExpansion at national level without additional resources. Triple the sales in volume and double in absolute amount, break even in year one.
•tMove Rioba private label from a low profile shelf product to one of the top five brands acting on the relevant market. Now, six Rioba branded beverages are consumed every minute even in the premises of notable customers like PricewaterhouseCoopers, Damen Shipyards, and Cummins.

References available on demand:
Marc Carena: Vice President METRO Group, Customer Management Director, currently Managing Director Metro Cash and Carry Croatia.

Photos Photiades Group

September 2014 - May 2017

Trade Marketing Manager

Responsibilities:
• Route to Consumer: framework, staged deployment and opportunity/size of prize buildup from scratch, drill down per channel. Complete solution: from data sources, multilevel segmentation (shopper, consumer and company perspectives) to prioritization methodology. Including sales force modeling, with audit and optimization scenarios; structure, size, geography, split per channel, portfolio allocation, contracting.
• Integrated Strategic Planning: full processes definition, for all views: Master Business, Commercial, Consumer Marketing and Trade/Customer Marketing, Sales.
• Trade Marketing Management senior/advisory role for all channels.
• Business modeling and deployment: business model model development for online.

Achievements :
• Route to Market/Consumer: complete, turnkey solution delivered with sizable opportunity. Deployment in progress.
• Integrated Strategic Planning: methodology provided with critical, structural opportunities pinpointed.
• Trade Marketing Management senior role: complete assortment redefinition, per channel, down to segment level for 14 categories.
• Pricing strategy reassessment, elasticity based, in and inter channels, both shelf and promo for key brands, down to sku level. 
• Activities pre and post evaluation methodology assessment and reconstruction. 

References available on demand:
Nikitas Aspiotis, General Manager PPD Romania
Nikolas Xystouris: Ex General Manager PPD Romania

Self

October 2017 - September 2019

Android Developer

• Building my dream apps from scratch.
• Working experience with MVC, MVVM.
• Architecture components (Room, LiveData, ViewModel).
• Custom views and Material Design adherent.
• Firebase, Cloud Vision embedding.
• Embracing Clean code and Design patterns.

My first published application, is Child Radio Tuner (https://bit.ly/2O0059b), was done exclusively by me, from scratch to publishing and promo.
Is true that if I where to do it again I would keep 30% of it now but I learned a lot from doing it.
And was featured app of the day for Sony, 1 - 3 June 2019!

Other three projects in progress. Just ask for Git private repositories access. Some I work on alone, some by leading a small team I gathered.

MY STACK

IT Infrastructure
Android, Git
Mobile
Android Architecture Components, Android development environment
Technologies
Firebase, LiveData, Room Persistence
Languages
Java, MVC, Visual Basic
Protocols
JSON
Others
Builder, Marketing, Strategic Planning
Analysis methods and tools
Design Patterns, MVVM

MY TESTS

NAME
SCORE
Android quiz
12/15
Android quiz medium level
16/20
Java quiz beginner level
12/12
Java SE quiz medium level
6/20
Numerical Reasoning quiz
20/20
IQ quiz
33/40

Skills

AndroidAndroid Architecture ComponentsAndroid development environmentFirebaseLiveDataRoom PersistenceJavaJSON

Available

As needed - open to ofers < 24hr response time

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