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Harriet Taylor
Marketing Specialist

London, UNITED KINGDOM

2+ years experience

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290€/day

PROPOSE A JOB

MY EXPERIENCE

iBox Security

October 2015 - May 2016

​Digital Marketing Manager

Up Hotel Agency

May 2016 - May 2017

Digital Marketing Manager

- Lead generation and networking.  Added 5 new large clients within my  first 6 months equating to an additional revenue of £100K+
- Accredited as a Google Premier partner managing paid accounts of  £2M+  
- Working closely with global hotel brands and real estate developers  including Chartwell, boosting their room sales via the management of  digital accounts.  
- Increasing clients ecommerce conversion rates to circa 9% across  digital platforms.  
- Drastically reducing clients CPA through clever and strategic sales and  marketing tactics. 
- Reporting and presenting ROI and other marketing KPI’s to key  stakeholders.

The Hari

May 2017 - September 2017

PR & Marketing Manager

- Delivered successful marketing efforts which led to an average daily  occupancy level of 98%.
- Increased the level of direct bookings from 45% to 60% in 4 months.
- Coordinated the hotel communications plan, including websites,  collateral, e-newsletters and databases.
- Campaign tracking and effective reporting on ROI of each activity to aid  future promotion plans.     - Supporting the Communications and Sales teams with events, trade  shows and special events.
- Oversaw and implemented CRM strategy including E-newsletters direct  to consumers and  travel agents.
- Website content and SEO, working closely with Digital Agency.
- Successfully managed designers and third-party agencies in relation to  hotel collateral and promotional business. 

Freelance

September 2017 - September 2019

Freelance Sales and Marketing

Working with a number of brands including Errol Douglas, The  Communication Group and ADEM  to improve their digital footprint as  well as boosting sales and awareness.  With TCG I have worked with a range of luxury developers and  destinations including Barr Al Jissah by Shangri La in Oman and  Ballymore.

City Relay

January 2018 - September 2019

Director of Sales & Marketing

-Developed the marketing department from the ground up.
-Combined the marketing and sales departments in order to improve  the overall processes, communication and consequently conversions.
-Grew a strong sales and marketing department with 7 direct full time  reports.
-Implementation of digital focused strategy in order to boost the  growth of the company whilst maintaining a positive ROI.
-Increased overall visits to the website by 200% in 6 months
- Increased overall company sales by 75% year on year with leads  increasing by 80%
- Introduced a B2B element into the business which has equated to  £43K additional revenue year to date.
- Managed the full rebrand of the company post investment, utilising  all segments of the branding ladder.
- 100 day plan created and adhered to, utilising budgets of up to £500K.
- Managed and drove external agencies including digital and PR.
- Generated a strong personal and professional network via events and  contacts across all industries.
- Led the force behind the recent investment process of the company  including the creation and presenting of the information memorandum  and the due diligence.

MY STACK

Others
Digital Marketing, Marketing Strategy, SEO, Social Media, Business Analysis, Business Strategy, Data entry, Digital Strategy, Leadership, PPC, Project Management, Social Networking, Strategic Planning, Time Management
Multimedia
Adobe Creative Suite, Adobe Photoshop

Skills

Digital MarketingMarketing StrategySEOSocial Media

Available

As needed - open to ofers < 24hr response time

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