Laura Keates
Marketing Specialist


9+ years experience

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Canon Europe

June 2005 - January 2006

Marketing Executive

Fuji Xerox

July 2006 - December 2006

Project Manager

American Express

June 2010 - May 2014

Account Director

Account Director/ Senior Account Manager, Geometry / Ogilvy Action Specialised in shopper marketing, GTR, integrated campaigns, global field marketing, digital and promotional toolkits. Developed and managed anintegrated portfolio of UK, EMEA and Global brands - GSK, Bacardi Brown-Forman, American Express, Kelloggs, Coca-Cola, SCJ, 3M. KEY ACHIEVEMENTS * Shortlisted for a Cannes Lion - Led the award winning integrated campaign for Bacardi and Wetherspoons `Wetherspoons Unlocked'. 35,000 app downloads in 2 months, 50,000 vouchers used in 4 months. Sales uplift of 70% for Bacardi brands.


May 2014 - June 2017

Business Director

Responsible for Brand Experience and Shopper Marketing across integrated FMCG, Retail, Beauty, Technology, Travel and Sports accounts - M&S, Asics, Tesco, Diageo, Mondelez, L'Oreal, Three, Sky, Virgin Holidays, MCCC, PepsiCo, Nestle, Lily's Kitchen. KEY ACHIEVEMENTS * Three - I led the Oxford St flagship store design and development project, responsible for store experience, partnerships and launch strategy. * Virgin Holidays - I grew this account from a £ 30k pitch win to a £ 1m+ account in 9 months. * Cadbury (Mondelez) - delivered the fully integrated Cadbury Easter Campaign in 2016, bringing both Tesco and Cadbury to the table to launch the biggest ever in store seasonal campaign Tesco had activated. Delivered over 1.4million direct interactions for Cadbury over the Easter weekend. * I grew the Mondelez account from £ 50k to £ 2.9m in 12 months. * L'Oreal - produced an influencer and social media marketing campaign that saw over 200% growth uplift in sales in the weeks following the launch and a social reach of 2.5million.

Webb deVlam

June 2017 - June 2018

Head of Client Service

Head of Client Service, Webb deVlam (Innovation, Packaging & Design) Director on global projects for Danone, Nestle and P&G, managing a £ 2m P&L. Delivered strategic innovation for NPDs as well as multi-channel (Grocery, Specialist, GTR, Online) brand and pack design projects, and shopper marketing campaigns. KEY ACHIEVEMENTS * I launched new innovation projects in the drinks and yoghurt categories in UK, EMEA and US, re- structured a client service team, turned around the P&L for two key clients significantly within 6 months, growing one client by over £ 500k in 4 months.

Keates Consulting Ltd

June 2018 - September 2019

Marketing Consultant

Most recently I have been consulting for start-up businesses and fitness brands, assisting them with their partner relationships, online and social presence, retail and marketing plans. I freelanced for 3 months at The Mars Agency working on Bayer and Coca-Cola's FIFA Women's World Cup 2019, and most recently have been consulting at Flock Associates on brands such as Arla and Asda.

The Mars Agency

October 2018 - September 2019

Freelance client service


January 2019 - September 2019



B2B, Marketing, Marketing Strategy, Project Management, Social Media, Team management


B2BMarketingMarketing Strategy

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