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Jovana D.
Consultant

United Kingdom-London

5+ years experience

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380€/day

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B2B Media Ltd

Mar 2018

DIGITAL & SOCIAL PR ACCOUNT MANAGER

B2B Media Ltd is an international brand consultancy, specialising in global public relation strategies, media relations, VIP relations and digital and social media strategy implementation.
 
As a Digital & Social PR Account Manager, I support clients' online media presence by developing, managing and implementing creative digital and social campaigns and editorial, in line with their key product launches and PR and marketing initiatives. My main accounts include Colmar, ONETEASPOON, C. P. Company, Garry Weber and Parajumeprs. 
 
Devising social media strategies and creating innovative assets to drive traffic to the clients’ websites, including creating high-performing social campaigns with 5% CTR Developing and managing digital marketing campaigns by utilising a range of techniques: paid social, paid search, SEO and PPC  Tracking and analysing social and web data to optimise paid campaigns Integrated influencer marketing campaigns into Colmar’s and OneTeaspoon’s digital strategies, resulting in 8% and 11% increase in online mentions respectively  Responsibility for planning and budgetary control of digital marketing campaigns  Supporting clients’ international initiatives with a strong online media strategy by generating standalone features and editorial with the top tier international publications, including Vogue, GQ, Business of Fashion, Dazed and Complex Organising press trips and networking events, e.g. A.G.E. by Shayne Oliver launch party in Milan during MFW and Parajumpers FW18 Collection Preview press trip to Scotland

Degordian

Jan 2016 - Jan 2018

SOCIAL MEDIA MANAGER

Degordian is an independent digital and marketing agency specialising in creating social media and performance campaigns for the world’s leading brands, such as Lufthansa, Coca Cola, Dell and Jagermeister.
 
As a Social Media Manager, I developed and managed digital and content strategies and advertising campaigns for an array of brands, most notably Lacoste, Sportina Group, Max Factor, Philips, Coca-Cola and Nordeus.


Increased conversion rate by 60%, CTR by 49% and boosted online sales by 20% for Philips as a result of integrated cross-channel digital strategies  Increased the number of downloads by 20% for Top Eleven, a well-known mobile game by Nordeus, by creating and managing online ads across Google, Facebook, Snapchat and Instagram  Increased Lacoste's weekly reach for by over 200% through developing and managing national influencers strategy with Novak Djokovic Increased the number of user-generated posts by 35% for MaxFactor by initiating social media campaign #YourFactor  Developed and managed the award-winning campaign #FlipMaster for Nectar Serbia's new product launch Pitched to and closed deals with three of Degordian's largest clients to date (Nordeus, Nectar Group and Coca-Cola), accounting for a 5% annual growth in revenue 

Degordian

Jan 2015 - Dec 2015

SOCIAL MEDIA INTERN

As an Intern, I worked with the following clients: N Sport/N Fashion, Max Factor, Rimmel, Bioten, Philips and Dell. My main tasks included:
Building and maintaining relationships with fans on social media  Social Media monthly communication plans and content  Social Media analysis and reporting

AIESEC

Nov 2013 - Nov 2014

Marketing Manager - project "New Leaders"

Marketing Manager - project "New Leaders"

The aim of the project was gathering and connecting young leaders and inspire youth to initiate positive changes in Serbia in different elds, such as culture, business, entrepreneurship, sport or environment. My key responsibilities included:

- Creating, executing and evaluating marketing plans
- Managing ofcial social media proles and the site of the project
- Media management and press clipping
- Design management


Marketing & PR for Global Citizen program


AIESEC's Global Citizen program connects students and recent graduates to voluntary projects across the world. This process is entirely student-operated with AIESEC members working to produce the best quality exchanges possible.

Key Responsibilities:
- Team management (leading a team of 5 people)
- Professional and personal development of team members
- Market research
- Marketing plans
- Writing and designing newsletters and booklets


Design Team Leader


Key Responsibilities:
- Team management (leading a team of 3 people)
- Professional and personal development of team members
- Design management
- Branding of our local committee (LC FON)
- Branding project "Global Citizen Days"
- Providing design educations
- Providing branding educations


AIESEC

May 2013 - Sep 2013

Marketing & PR Manager

Key Responsibilities:
- Promotion of the recruitment process
- Promotion and design management of "Seize the day" project
- Promotion of "Life without borders" project
- Promotion and design management of "Open IT" project
- Media management


Volunteer

May 2013 - Sep 2013

-

Belgrade Venture Forum
Nov 2014

Belgrade Venture Forum (BgVF) is the
largest investment forum in the region, dedicated to promotion of
entrepreneurship and investments in innovative companies and ideas.

Number
of excellent projects and investors’ interests in Serbia is piling up,
and Belgrade Venture Forum is the hot spot and critical mass event for
all interested in raising capital, finding investment opportunities and
creating innovative partnerships and networks.

Awards

May 2013 - Sep 2013

-

NESTLE - MARKETING STRATEGY FOR NESCAFE 3 IN 1  Won the 1st place in a case study competition for creating Nestle’s marketing strategy for Nescafe 3 in 1

AIR SERBIA - RECRUITMENT PLATFORM  Won the 2nd place in a case study competition for coming up with a recruitment platform and a rebranding strategy for internal communication


PROJECT MANAGEMENT CHAMPIONSHIP Won the 3rd place in the regional level finals for solving a project management task given by the International Project Management Association (IPMA)

Spoken languages

FRENCH: Beginner

ENGLISH: Advanced

SERBIAN: Native

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