Greg A.

United Kingdom-London

8+ years experience

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Jun 2015

Associate Director, Media Activation Technology (Part Time) / Associate Director, Media Activation Technology / Media Activation Technology Manager / Senior Media Activation Executive / Title Programmatic Media Executive

Currently working on campaign management and channel operations within the programmatic team of Essence.

Essence is a global digital agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, HP Inc., method, Tesco Mobile and the Financial Times. The agency is more than 540 people strong, manages over $850MM in media spend and deploys campaigns in 71 markets via offices in Chicago, London, New York, San Francisco, Seattle, Shanghai, Singapore, Sydney and Tokyo. Part of GroupM, Essence is majority owned by WPP, the world’s leading communications services group.

Visit essencedigital.com for more information and follow us on Twitter at @essencedigital.


Jun 2013 - Jul 2014

Assistant Ecommerce And Digital Marketing

Work as part of the team to ensure all website information is correct and displayed in an aesthetically suitable manner, as well as meeting brand guidelines. This involves both personally using the Content Management System to implement changes and briefing developers to make modifications.
Compile and produce reports and presentations on website and campaign performance.
Liaise and work with agencies on web development, digital asset production, social media and search advertising.
Assist customers, dealers and other areas of the business with any queries related to digital matters. This often involves using Microsoft Access or SQL Server to query and add/removes records from databases.
Any other duties as required - including preparing Prezi presentations for internal meetings and publishing original YouTube content.

Absolute Snow

Jul 2012 - Jan 2013

Head Office Intern

Worked independently and as part of a team to: ensure all stock was correctly counted and labelled; the stock information was correctly displayed on the website; pick items for dispatch.
A very high level of accuracy was required as stock levels and prices had to be displayed correctly on the website.
Other duties were also performed as required.

John Lewis

Aug 2011 - Jan 2013

Work Experience - Victoria Computing Helpdesk

Discovering a corporate environment
Independently completing a project to a deadline with the required accuracy and ability


Aug 2011 - Jan 2013

Licenses & Certifications

TubeMogul Academy GOLD Certification


Aug 2011 - Jan 2013


E-skills ITMB Student Event South - 2013

Jan 2013 – Mar 2013

As a group, we were required to produce an online marketing campaign to raise the awareness of the ITMB degree course. We created an ITMB YouTube channel where prospective students could find information about the degree as well as links to other useful resources. We also emailed schools an eflyer with links to our videos and other information that could be passed on to students.

e-skills ITMB Student Event (South) - 2012

Jan 2012 – Mar 2012

As part of our unique degree programme, my team and I were required to develop a poster and prepare a short presentation to illustrate and demonstrate how Procter & Gamble (P&G) can use IT to connect athletes of the London 2012 Olympic Games to their families back home as a form of marketing the company's brand.

We achieved this by formulating an idea which consisted of a P&G lorry containing top of the range tablet computers, pre-installed with modern video computing software e.g. Skype and manned with a team of friendly, confident staff. This lorry would be based in the grounds of the Olympic park and host competitions and games to the public, along with other forms of crowd interaction to capture the party atmosphere on camera. It would also be visited by sponsored athletes, and the tablet PC's would be used to call their families back home, this would be staged and recorded and together with the footage from the crowd interaction, would be used to produce a TV advert portraying the company's friendly, family orientated nature. The TV advert would aim to capture the positive energy and excitement created by the monumental draw of the Olympic games.


Aug 2011 - Jan 2013


How BBC and Essence Helped the FT find New Subscribers - May 2018 publication description Think With Google

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