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Farah C.
Consultant

United Kingdom-London

9+ years experience

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520€/day

PROPOSE A MISSION

MY EXPERIENCE

Soho House

Jan 2016 - Jan 2018

HEAD OF COWSHED UK

Manage all Cowshed commercial activities in the UK, team of 12, £20M TO - Market Strategy: Drive the UK business growth in line with the strategic plan including retail, digital, financial and marketing. - Full P&L Ownership: Manage the net profitability of the UK business; ensure control and balance of all the associated costs (+16% TO vs 2016).

Positive Luxury

Jan 2018 - Jan 2019

OPERATIONS DIRECTOR (acting as COO)

Responsible for leading a cross functional team, overseeing global projects and operations, commercial strategies, and digital marketing activities - Sales and Marketing Strategy: Define and implement the marketing, PR, partnerships and business development strategy as well as a 3-year strategic growth plan for the UK and new markets.
- Cross-functional Team Management: Lead a team of 20 across marketing, account management, business development and partnerships.
- Operations: Improve overall operational processes and performances through brand satisfaction, deliverables, analytics and relevant systems.
- Strategy through data: Using data and technology, we gather insights to define the clients strategy.

British School of Fashion

Jan 2019 - May 2019

'SUSTAINABILITY WITHIN FASHION' SPEAKER

 GCU, London, UK

Freelance

Jan 2016 - Feb 2016

BUSINESS STRATEGY CONSULTANT

Provide fashion and beauty brands, business growth opportunities within multi-channel retail environment.  Brands include: Be Relax, Spa Esprit Group, Plenish, and Kat Maconie
- E-commerce and Digital Strategy: Website Redevelopment: acting as a Project Manager to ensure a seamless rollout of the new e-business platform. Design and implement digital strategies including digital campaigns, digital content, email marketing and social media.
- Business Growth and Expansion: Develop range and product diversification, international expansion through market trends, customer insights and data analysis.
- Project Management and Operations: Build and execute long and short-term project plans such as store opening, new sourcing plan and retail offering.
- Budget, P&L: Implement and follow-up on annual business plan, pricing strategy, budget management, and commercial KPI’s, then track all relevant KPIs including sales, revenue and margins.
 

Be Relax

Jan 2012 - Jan 2017

DIRECTOR OF EUROPE

Lead EMEA commercial strategy, team of 20, 25M EUR TO
Pan-European locations (UK, France, Germany, Italy, Turkey, Dubai)
- Global Growth Strategy: Work with internal and external stakeholders to drive growth, profitability, and company value. Implement strong operational processes to drive regional synergies. Ownership of delivering EBITDA through driving sales and managing overheads: +21% while in position.
- Sales and Business Development: Implement annual business plan, multichannel sales strategy across
EMEA. Led to an average revenue increase of +35% each year. Successfully opened Turkey, Dubai, and Oman markets from scratch generating £ 10M EUR and opened 15 new spas in 3 years in EMEA.
- Innovative Digital Strategy: Implement the digital strategy to build brand awareness and equity and support sales through. Develop and grow the brand presence with a digital first approach including web- development project, mobile application, and digital loyalty program.

HEAD OF UK
Develop the retail UK branch, team of 20, 2M EUR TO
- Operations: Oversee the day-to-day operations of the business with full P&L responsibility, +41% in
revenue, including processes, team management, and operating roadmaps.
- Commercial Market Strategy: Set up offline, online marketing actions, and local campaigns to drive
awareness on the market.

ACCOUNT MANAGER (contract)
Group Children Worldwide Fashion (Boss, Chloé, Little Marc Jacobs, DKNY, Givenchy) - Sydney, Australia 2012

Active Cosmetic

Jan 2011 - Jan 2011

AUDIT CONTROLLER

Lead EMEA commercial strategy, team of 20, 25M EUR TO
Pan-European locations (UK, France, Germany, Italy, Turkey, Dubai)
- Global Growth Strategy: Work with internal and external stakeholders to drive growth, profitability, and company value. Implement strong operational processes to drive regional synergies. Ownership of delivering EBITDA through driving sales and managing overheads: +21% while in position.
- Sales and Business Development: Implement annual business plan, multichannel sales strategy across
EMEA. Led to an average revenue increase of +35% each year. Successfully opened Turkey, Dubai, and Oman markets from scratch generating £ 10M EUR and opened 15 new spas in 3 years in EMEA.
- Innovative Digital Strategy: Implement the digital strategy to build brand awareness and equity and support sales through. Develop and grow the brand presence with a digital first approach including web- development project, mobile application, and digital loyalty program.

HEAD OF UK
Develop the retail UK branch, team of 20, 2M EUR TO
- Operations: Oversee the day-to-day operations of the business with full P&L responsibility, +41% in
revenue, including processes, team management, and operating roadmaps.
- Commercial Market Strategy: Set up offline, online marketing actions, and local campaigns to drive
awareness on the market.

ACCOUNT MANAGER (contract)
Group Children Worldwide Fashion (Boss, Chloé, Little Marc Jacobs, DKNY, Givenchy) - Sydney, Australia 2012

Maison-Facile

Jan 2009 - Jan 2011

E-COMMERCE MANAGER

Lead EMEA commercial strategy, team of 20, 25M EUR TO
Pan-European locations (UK, France, Germany, Italy, Turkey, Dubai)
- Global Growth Strategy: Work with internal and external stakeholders to drive growth, profitability, and company value. Implement strong operational processes to drive regional synergies. Ownership of delivering EBITDA through driving sales and managing overheads: +21% while in position.
- Sales and Business Development: Implement annual business plan, multichannel sales strategy across
EMEA. Led to an average revenue increase of +35% each year. Successfully opened Turkey, Dubai, and Oman markets from scratch generating £ 10M EUR and opened 15 new spas in 3 years in EMEA.
- Innovative Digital Strategy: Implement the digital strategy to build brand awareness and equity and support sales through. Develop and grow the brand presence with a digital first approach including web- development project, mobile application, and digital loyalty program.

HEAD OF UK
Develop the retail UK branch, team of 20, 2M EUR TO
- Operations: Oversee the day-to-day operations of the business with full P&L responsibility, +41% in
revenue, including processes, team management, and operating roadmaps.
- Commercial Market Strategy: Set up offline, online marketing actions, and local campaigns to drive
awareness on the market.

ACCOUNT MANAGER (contract)
Group Children Worldwide Fashion (Boss, Chloé, Little Marc Jacobs, DKNY, Givenchy) - Sydney, Australia 2012

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